|
Staple Design is a visual communications agency based in New York City and founded in 1997. It has three main divisions: a clothing collection, a creative agency and a retail store. Staple is a full lifestyle menswear collection and is distributed globally. Staple mixes street-minded sensibilities with mature sophisticated nods to high-end fashion. Staple Design Studio is a creative consulting firm that has worked with many brands including Nike, Microsoft, Sony, Lotus, Timberland, New Balance, LVMH and others. Staple Design also owns and operates Reed Space in the Lower East Side of New York City. Reed Space is often regarded as one of the world’s best and most innovative boutiques. It also features an art gallery, which has hosted some of our generation’s most celebrated artists. ==History== Staple Design was founded by Jeff Ng, also known as jeffstaple. While in college, Jeff worked as an entry-level data clerk at a design firm. With no prior exposure to the design software programs that were being used such as QuarkXPress, Photoshop and Illustrator, Jeff quickly learned and eventually became a class instructor at the firm in less than 6 months. He then realized his growing passion for graphic design, dropped out of NYU, where he was studying journalism at the time, and enrolled himself at the Parsons School of Design in Fall 1995 to study Communications Design. Following his calling, Jeff took on an internship with the pioneer streetwear clothing company, PNB Nation, and worked as a graphic designer at c.i.t.e. design. With school, an internship, a part-time job and a strong desire to communicate through design, he managed to materialize his budding idea to establish Staple by silk-screening T-shirts in his spare time. On March 7, 1997, Jeff walked into the Triple Five Soul boutique in SoHo wearing a hand-printed Staple T-shirt. The manager took notice and placed the first ever order of 12 T-shirts from the line. With Staple’s door officially open for business, Jeff successfully turned his one-man T-shirt business into a men's collection as well as a full-service design firm; opening Staple Design that year and his own retail store/art gallery, Reed Space, in 2002. Since then, Staple has gained itself a considerable following as an underground streetwear company. Perhaps their most famous product were the NYC Pigeon Dunks, a pair of sneakers that they produced in collaboration with Nike. There were only around 200 pairs released and they were exclusively released in NYC. Riots erupted at many of the stores where the shoes were sold, and Staple Pigeons currently sell for over 2000 US dollars. Staple Pigeon has since started out as a self-contained brand with an American site as well as a European site. Staying very firmly grounded to the values in which the Staple brand was created–sticking to the basic necessities needed in life, Staple Design has also created design work for Burton Snowboards, Converse, The Gap, HBO, Housing Works, Levi’s, LVMH, New Balance, New Museum of Contemporary Art, Nike, NYC&Co., Puma, Timberland, Uniqlo and more. Staple Design describes itself as "a positive social contagion"... 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Staple Design」の詳細全文を読む スポンサード リンク
|